"And every day, the world will drag you by the hand, yelling, “This is important! And this is important! And this is important! You need to worry about this! And this! And this!”


And each day, it’s up to you to yank your hand back, put it on your heart and say, “No. This is what’s important.”

- Iain Thomas

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About Unlearning SuperMom

Our mission is to elevate the collective consciousness, one mom at a time.  



Who is SuperMom?

SuperMom is who we become when we go to sleep; when we are in this world with our eyes closed. She is all of our unconscious habits, behaviors and conditioning.  


She is the one who tells us we don't have time for ourselves.  That we shouldn’t ask for help.  That we need to be perfect.  She’s the one who keeps us running, doing it all, smothering us under exhaustion and overwhelm.


Our goal is to wake you up.  To make you aware, so that instead of being distracted, stressed out and busy, you can actually enjoy your life.  


What We Stand For

Unlearning SuperMom is a feminist website (and not the kind of feminism that’s anti-men; that’s such a terrible stereotype…). We believe in equal rights and opportunities for women, and this website is one of the ways that we are empowering us all.


Our culture has clearly defined what being a “good mom” should look like, and it is oppressive.  The martyrdom of being “busy”, being agreeable, putting everyone else first, running yourself ragged.  If SuperMom is who we become when we are in this world with our eyes closed, then unlearning her is a deeply courageous feminist act.   


Practically Speaking…..

We offer free resources to build your awareness, blogs to inspire you, personal and group coaching services, online programs and workshops.  We address all of the ways that moms are being disempowered, and we try to do it in a way that makes you laugh.  


We are taking a stand for moms everywhere to hang up their SuperMom capes and open their eyes.  To be curious and question the status quo.  To get very personal with why you do the things you do.  To consciously move towards kindness, patience, activism and love.  


We’re doing this so that we can all live full, messy, nasty, imperfect lives.  Because we know there is no one way to do this.  We want you to find your own unique way to walk in this world, not the way that’s been handed down to you.  


For our Selves, for our children, and for our world.  

Meet the women of Unlearning SuperMom....

Gillian Rowinski

Gillian Rowinski is the founder and Creative Director of Unlearning SuperMom. She's a published writer, a certified professional coach, and an accomplished organizational effectiveness practitioner. She's the real deal, ladies. She cares deeply about her own personal practice and evolution as a conscious parent. She'll break your heart wide open with her vulnerability, inspire you with her abounding heart, and then she'll make you cry because you want to transform and that's hard so quit complaining. Also, apparently her retirement plans involve Shopkins, whatever those are.


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Rachel Butler

Rachel Butler is an executive and professional coach, an organizational health expert, a wife and mother of two boys.  Rachel is one of those unique women who is both powerhouse and presence.  If you were to only read her resume, on paper she's a total badass (Masters in Organizational Systems and worked with over 325 organizations, what?!).  But then you meet her and she blows you away with her kindness, her integrity, her humour, and her genuine care.  Rachel embodies what it means to be an empowered woman, and a conscious mom.